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Phil on a new US marketing campaign called "Mind Find Bind", a monthly subscription program that members can pay an extra fee to access.In December 2006, the layout of the United States site was redesigned, to go in line with the newly launched series of black and white TV advertisements in the US featuring members.Ok Cupid’s co-founder and CEO Sam Yagan remains CEO of the site. In May 2011, announced a planned public tender offer for all outstanding shares of Meetic S. In September 2011, invested a 20% interest in Zhenai Inc., a leading Chinese dating site.
also introduced a proprietary collection of on-site, dual-player games designed to allow people to get to know each other online in a natural way.
acquired Plenty Of Fish, another free dating site, in July 2015.
In November 2015, the UK site was awarded Best Marketing Campaign at the UK Dating Awards. In 2002 and early 2003, Match.com's then CEO, Tim Sullivan, tried to expand reach by expanding into the local dating scene with a service called Match Live.
Daters would meet in a public location sponsored by
People would be involved in social activities and a form of speed dating together. Shortly afterwards, IAC fired Tim Sullivan as acting CEO, and laid off 30 people in the Dallas office involved with the Match Live brand.
The company stated that it planned to refocus its operation moving forward on on-line dating instead of hosting singles and speed-dating events. The new service offers hundreds of local events each month for members to attend. In April 2014, launched an updated mobile app called "Stream" which uses location to match people based upon photographs, using similar algorithms as the mobile dating app Tinder.